Pantone’s Colour of the Year 2023
Viva Magenta
An unconventional shade for an unconventional time
Pantone’s Colour of The Year, Viva Magenta 18-750, vibrates with vim and vigour. It is a shade rooted in nature descending from the red family and expressive of a new signal of strength.
Viva Magenta is brave and fearless, a pulsating colour whose exuberance promotes a joyous and optimistic celebration, writing a new narrative.
This year’s Colour of The Year is powerful and empowering. It is an animated red that revels in pure joy, encouraging experimentation and self-expression without restraint, an electrifying, and a boundless shade that is manifesting as a stand-out statement.
PANTONE 18-1750 Viva Magenta welcomes anyone and everyone with the same verve for life and rebellious spirit. It is a colour that is audacious, full of wit and inclusive of all.
As a nuanced crimson red tone that presents a balance between warm and cool, PANTONE 18-1750 Viva Magenta is also a hybrid colour, one that comfortably straddles the physical and virtual in our multi-dimensional world.
It is assertive, but not aggressive, a carmine red that does not boldly dominate but instead takes a ‘fist in a velvet glove’ approach.
Exuding dynamism, PANTONE 18-1750 Viva Magenta is a transformative red tone capable of driving design to create a more positive future.
The Meaning Behind Viva Magenta
As we balance our digital and physical lives, we continue to grow our appreciation for the natural world. The Colour of the Year 2023 acknowledges our gravitational pull towards natural colours as movements swell around climate change, sustainability, and land protection.
In this year’s Colour of the Year selection process, Pantone observed a heightened appreciation and awareness of nature represented by countless lifestyle trends. We’re incorporating more living things into our homes, such as plants, florals, living walls, and restorative outdoor spaces.
We’re finding newfound enjoyment in travel, sports, and outdoor recreation after pausing these activities during the pandemic. We’re more careful to protect our bodies as a result of the public health crises—we look to apply and ingest trusted, life-giving ingredients. All of these lifestyle trends speak to the heartiness of natural forces.
Viva Magenta’s organic origins hail from the cochineal beetle. This insect produces carmine dye, one of the most precious, strongest, and brightest of the natural dye family. The red tone of Viva Magenta connects us to original matter, imbibing us with a primordial signal of strength.
The Colour of the Year 2023 merges the richness, warmth, and strength of natural matters with the rich, open horizons of the digital world. The result is a shade of red that expands our horizons of authenticity.
The metaverse creates new opportunities for us to express ourselves, and the raw fortitude of Viva Magenta inspires us to do so with confidence and bravery.
Viva Magenta Colour Psychology
Reds are power colours that celebrate life. As a bright, crimson red, Viva Magenta balances boldness with a feeling of fun. This dynamic mix exudes rebellion, but not at the expense of softness. It embodies an expression of fierce grace, inspiring us to show up with confidence and humanity.
The digital space has accelerated globalization, and as a result, we are more deeply connected to each other than ever before. We can never fully understand what lies beneath the surface of the friends and strangers we meet, but we can always work to deepen our empathy.
The Colour of the Year 2023 speaks to our desire to take on new challenges and try the unconventional while meeting others with compassion.
What distinguishes this year’s Colour of the Year from last year’s—PANTONE 17-3938 Very Peri, which also married the technical with nature—is Viva Magenta’s ability to answer our collective need for strength.
Viva Magenta offers us the assurance and motivation we need to weather long-term disruptive events. Three years deep into a pandemic, facing a war, an unstable economy, social unrest, supply chain breakdowns, and mounting climate change, we need to heal. And still, we need to find the motivation to continue.
Here, Viva Magenta cloaks us in both power and grace, and sends us out into the world with the verve we’ve yearned for.
Benjamin More’s Colour of the Year 2023
Raspberry Blush
Joie de Vivre
A vivacious shade of coral tinged with pink, Raspberry Blush enlivens the senses with an electric optimism.
Never a backdrop, Raspberry Blush is the definition of charismatic colour. This unapologetic shade of red orange had us thinking: bold, bolder, boldest.
This sentiment flows through the rest of the palette as we immerse ourselves in hues that make a statement. Inspired by an artist’s desire to communicate through colour, shape, and sound, Colour Trends 2023 was built to envelop you in vivacious colour.
To commemorate this year’s selection, Benjamin Moore partnered with electro-funk duo Chromeo to underscore the upbeat and optimistic tone of the palette and the dynamic role colour plays in self-expression—much like music.
Colour Trends 2023
Benjamin Moore’s Colour Trends 2023 palette was chosen for its?distinct presence and personality.?Each?of these eight confident hues offer inspiration and creativity, while?encouraging a push beyond the traditional to experience truly exceptional?colour.
Bring individuality to your space and discover the transformative power of paint with sumptuous hues inspired by the bold strokes of modern art, the natural changes that occur in metal overtime, and the desire to express ourselves through colour.
Wenge
A deep chocolate with hints of brown, black, and violet in its undertone, this enigmatic hue combines both comfort and drama. Warm and engaging, Wenge is ideal for amping up saturation in rooms with predominantly neutral walls or bringing balance to a space with a lot of colour.
Cinnamon
A rich brown touched by orange undertones, this warm hue will have you questioning the very definition of a neutral. Cinnamon is an excellent bridge between neutrals and more saturated shades–if you find you’re looking for a bolder neutral, or a more neutral hue that still feels like a focal point, Cinnamon is the spice for you.
Savannah Green
A rich ochre, yellow and green undertones balance out this unique hue. Similar to gold leaf for your walls, Savannah Green is a statement-making shade that plays well with neutrals and saturated hues. Offering both whimsy and drama, explore higher sheens for a lustrous take on this sprightly hue.
North Sea Green
Sink into this saturated shade, which blends the relaxing vibes of grey-blue hues and the simmering pleasure of blue-green. Engaging and deep, this soothing teal has a delicate grey undertone that enrichens this moody hue.
Starry Night Blue
A radiant navy akin to the dark indigo of dusk, this inky hue breathes romance into any space. Depth and dimension define walls painted in Starry Night Blue, a captivating hue with just a touch of violet in its undertone.
Conch Shell
A gentle pink reminiscent of sepia tone, this dusty hue brings to mind thoughts of sunsets captured by a vintage film camera. Conch Shell may bring a blush to your space, but this hue is not shy. This comforting colour balances out the bold vibes of this palette, appearing almost neutral alongside such striking shades.
New Age
Soft and ethereal, this light purple is grounded by a drop of gray. It emanates a soft spiritual sensibility, leaning into the softer side of the Colour Trends 2023 palette. Appearing both grey and lavender, depending on the lighting, infuse a touch of colour into any space with this engaging hue.
