Page 32 - FDMAsia JanFeb 2015

Market Outlook 2015

What is your strategy in Southeast asia and
China?
as a global tooling manufacturer, the company is always
ready to meet the new developments and designs as
well as prepare the necessary capacities to satisfy the
market.
Over the years, Southeast asia and China have
remained our strategic markets for further expansion,
we want to grow with our customers when it comes to
design and development of new cutting tools as well
as new applications and processes.
In 2015, the company will continue to launch new
product series to the market while consolidate our core
competence. We have built up a qualifed technology
team and research and development facility in China, with
Wolfgang Ueberschaer the aim to provideoverall tooling solutions to customers.
Meanwhile, the company will make more effort to
MD enhance the so-called ‘high effcient cutting technology’
Leuco China as the optimisation of cutting processes.

What are the challenges that the industry
faces?
The production and labour costs are still on the rise
What will be the emerging trends in 2015? and market prices are under permanent pressure due
first of all, the application of precision cutting tools in to a highly fragmented market.
the wood processing industry will be further increased, Companies worldwide should always invest more
driven by a continued growth in demand in 2014 and in the latest technologies and innovative processes to
propelled by the industrial need to reduce production improve product quality and operational effciency, as
cost, extend the service life of tools and achieve higher well as continue to upgrading automation and leverage
effciency and quality requirements in the manufacture on more competitive management technique that would
of various fnished products. ensure the sustainable development of a business.
The often predicted ‘slowdown’ in the furniture and
fooring world has not come yet. In light of the ongoing What are the new market drivers that will
real estate and building developments in China and propel the industry forward?
other parts of asia, I can foresee a continued demand In my opinion, the market drivers propelling the
for wood fooring and furniture products in 2015. industry forward are the continued development of new
Other trends include further development of batch- technologies and tooling designs that offer customers
size-one production and increased application of CnC a cost advantage through higher effciency and with
technologies for various processes in furniture industry, more added values. fDM
which in turn will drive us to seek more optimised
approaches when designing different tooling programs
and solution for these sectors.

ENQUIRY NO. 1004

30 FDM ASIA jan/feb 2015 | www.fdmasia.com