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www.fdmasia.com | FDM AsiA Jan/Feb 2024

“Interest in MIFF has surged after the Covid pandemic
which impacted supply chains. The industry is looking at
MIFF as a resilient source to future proof their business.
In 2023, there were many high purchasing buyers. We are
confdent that 2024 will further cement MIFF’s position as the
preferred sourcing destination for global furniture businesses.

The overwhelming response from exhibitors taking up space,
noticeably from foreign companies, is another clear positive
indicator of the strong buying power converging at MIFF. We
are ready to welcome the world back,” said Ms Kelie Lim,
General Manager of MIFF. and free shuttle ride away from MITEC.
Other curated areas to make for easy navigation include
Anniversary Festivities International Hall, Sofa Hall and the young designer zone for
The anniversary festivities begin in December this year with the xOrdinary showcase and MIFF Furniture Design Competition
a gala dinner to recognise loyal exhibitors and to appreciate (FDC) top entries.

the support of key stakeholders and the Malaysian furniture Two international juries will be touring the trade foor
industry. They include the who’s who of the industry and to scout for eye-catching creative displays and innovative
companies which participate in MIFF as their top and only furniture to pick the winners of the two exhibitor prizes—Best
choice to showcase their best every year. Presentation Award and Furniture Excellence Award.
With more frst timers coming to the show, as much as
40 percent in 2023, MIFF has extended its Valued Visitor MIFF Furniture Design Competition (FDC)
Programme to include complimentary hotel accommodation Another exciting highlight is the MIFF Furniture Design

for new international buyers on a frst-come-frst-served basis. Competition (FDC), a legacy established by MIFF in 2010 to
Over the years, MIFF is the go-to show for retailers to nurture design talent to sustain the Malaysian furniture industry.
stock up at the start of the Asian buying season and to select Young designers are challenged by the theme ‘Chair-Volution:
from the latest and largest collection of wood furniture from Celebrating 30 Years of Innovation and Design’ this time for
Malaysia and offce furniture showroom in Southeast Asia. a modern twist to the most basic furniture piece.
The well-segmented displays across 17 halls at the two All award winners will be announced on the third day of
venues are set to enhance the procurement experience the show.
with the extensive choices of contemporary designed home “2024 is truly a milestone for MIFF and the Malaysian
furnishings, offce and hospitality furniture, in addition to furniture industry at large. Our heartfelt congratulations to MIFF

accessories, decor, components and materials to meet the on its 30th anniversary. The MFA-MIFF strategic partnership has
distinctive demand of industry buyers. signifcantly boosted international exposure for our members,
The ‘1 Fair, 2 Venues’ concept will see top Malaysian bringing in increased export opportunities and collaboration
manufacturers display in MITEC, at the high-profle designRena with international partners. The establishment of the Muar Hall
Hall at level 2, and Muar Hall coordinated by the Muar Furniture by MFA at the MIFF show has increased our brand worldwide
Association (MFA), a strategic partner of MIFF at level 1. recognition,” said Mr Steve Ong, President, MFA. FDM
The MIFF Offce segment is located at WTCKL, a short ENQUIRY NO. 1401