Page 10 - FDMAsia Jan/Feb 2026
P. 10

8    MARKET BEATS                                                                  JAN/FEB 2026 FDM ASIA | www.fdmasia.com






         Flickr                                                 According to Vietnam Customs' data, this marks the first
                                                             time the wood industry has surpassed the $17 billion threshold,
                                                             a remarkable milestone in what has been considered one of
                                                             the most challenging years for the sector.
                                                                In 2025, exports of wood and wood products to the
                                                             US reached $9.46 billion, up 4.4 percent from 2024 and

                                                             accounting for about 55 percent of the industry’s total
                                                             export value. Notably, Vietnam continued to maintain its
                                                             position as the largest supplier of wooden furniture to
                                                             the US market.
                                                                According to data from  the  US  International  Trade
            At the macro-geographical level, the European Union with   Commission (USITC), in the first eight months of 2025, US
          its 27 member states—which accounts for the largest share of   imports of wooden furniture from Vietnam totaled $6.1 billion,
          exports at €6.5 billion—recorded slight growth (+0.4 percent)   up nine percent year-on-year, accounting for 45.3 percent of
          despite the difficulties faced by France and Germany.   total imports of this product category.

            Markets outside the EU grew by 2.2 percent, driven in   Meanwhile, imports from China fell sharply to just $1.4
          particular by the United Kingdom and Canada, while Mexico   billion, down 36 percent compared to the same period of
          suffered a significant decline.                    2024.
            The Middle East as a whole recorded a decline of 3.1   Vietnam’s market share of wooden furniture in the US
          percent, while growth in Asia fell by 8.4 percent due to the   rose from 40.5 percent in the first eight months of 2024 to
          economic  slowdown  in  China.  Africa,  on  the  other hand,   45.3 percent in the same period of 2025, while China’s share
          recorded double-digit growth (+15.4 percent), mainly attributable   dropped from 15.7 percent to 10.4 percent. This widening

          to Morocco and Libya.                              gap underscores Vietnam’s firm consolidation of its leading
            “For the year 2026, we expect a stable first half and a   supplier position in the US market.
          potentially more dynamic second half,” Feltrin concluded.   Beyond the US, exports of wood and wood products
          “In a still uncertain environment, the challenge will be to   to Japan grew strongly by more than 23 percent in 2025,
          continue supporting companies in opening up new markets   reaching $2.153 billion—surpassing the $2 billion mark for
          and strengthening their competitiveness, with a focus on   the first time and overtaking China to become Vietnam’s
          quality, innovation, and research. The Salone del Mobile and   second-largest export market.
          the industry's international initiatives will play a strategic role   Exports to China, though slipping to third place, still rose
          in this.”                                          slightly to $2.086 billion, marking the second consecutive year

                                                             above $2 billion.
          Vietnam's wood exports reaches record-breaking $17    Together, the three “billion-dollar markets”, the US, Japan,
          billion despite global challenges                  and China, accounted for nearly 80 percent of Vietnam’s total
          Vietnam's exports of wood and wood products reached nearly   wood and wood product export value in 2025.
          $1.7 billion, bringing the total export value for the year to   Other markets were much smaller in scale, such as South
          $17.2 billion—an increase of almost six percent compared   Korea with $709 million; Canada, $288 million; and the UK,
          to 2024, as reported by vneconomy.vn.              $244 million.
   5   6   7   8   9   10   11   12   13   14   15