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methods into the era of high-efficiency digital marketing. Habberjam
The Malaysian Timber Industries Board (MTIB) workshop
brought together 40 participants, including representatives
from various timber companies and MTIB officers to learn
how modern technology can simplify complex marketing tasks.
Rather than focusing on complex coding the programme

highlighted accessible tools that are already available in
Malaysia, ensuring that participants are able to apply their new
skills immediately. Key areas of the hands-on training were:

Smart Content Creation
Participants learned to use writing assistants to craft compelling 15% increase in wood product exports targeted
product narratives that highlight the unique qualities of Malaysian The Ministry of Investment, Trade and Industry (MITI) is
timber, significantly reducing the time spent on brochures and targeting a 15 percent increase in the value of wood product
social media captions. exports this year following the encouraging performance last

year when export earnings topped RM14 billion.
Professional Visual Design The MITI Deputy Minister, Sim Tze Tzin, said Malaysia’s
Using advanced design platforms attendees discovered how wood-based industry has diversified to more than 160
to create high-quality social media banners and product flyers international markets thanks to its reputation for high-quality.
without needing a background in graphic design. He said the “Made by Malaysia” approach would continue
to be strengthened to increase the competitiveness of the
Precision Advertising industry which is now an important contributor to the country’s

The session explored how intelligent tools within Google and exports and GDP.
Meta can find specific customer segments most likely to be Malaysian-made furniture continues to be in high demand
interested in timber products, ensuring a better return on in the international market with the US being the largest export
every marketing dollar spent. accounting for around 49 percent of the sector’s total exports,
followed by Singapore at 9.5 percent.
Data-Driven Decisions He added that other major markets include Japan and
Participants were shown how to turn website traffic and Australia accounted for about five percent of exports last year.
customer feedback into actionable insights, moving away
from guesswork towards strategic planning. INDONESIA

Ministry of Forestry: some forestry concession holders
Strengthening National Competitiveness not performing
The true value of the workshop was in its long-term impact on Indonesia's Ministry of Forestry estimates that around 30
the industry. Not only did the participants embrace theoretical percent of forestry concession holders are underperforming
knowledge, they received an actionable marketing plan tailored as the sector's competitiveness declines due to its heavy
to their specific business goals and a ready-to-use toolkit of dependence on timber production alone.
templates and resources. Director General of Sustainable Forest Management,