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4     EDITORIAL                                                                    JAN/FEB 2026 FDM ASIA | www.fdmasia.com








                                                                                   Published by:
                                                                                   NEW EASTERN MEDIA CO., LTD
                                                                                   managing director
          For Better                                                                  Kenneth Tan
                                                                                      kentan@fdmasia.com
                                                                                      Jackie Wong
                                                                                     editor
          Or Worse                                                                 assistant editor
                                                                                      jackiewong@fdmasia.com

                                                                                      Sandy Sun
                                                                                      sandy.sun@fdmasia.com
                                                                                   graphic designer
                                                                                      Lu Ying
                he year 2026 started off on an ominous note with further escalation      designer@fdmasia.com
                of geopolitical tension, more disruptions to trade, and not the most   business manager
                                                                                      Ding Yongmei
          Tencouraging economic outlook.                                              ding@fdmasia.com
            Analysts’ opinion of the year ahead is mixed, with some expecting a marginally   marketing assistant

                                                                                      Wasabi Liu
          better performance than 2025, while others believe that 2026 would be worse off       wasabi.liu@fdmasia.com
                                                                                   operations executive
          and 2027 is when the market recovery will start.                            Martin
                                                                                      martin@fdmasia.com
            Nevertheless, as a door closes, another opens. Countries are now working
                                                                                   circulation executive
          on  trade  deals  to  reduce  reliance  on  certain  trade  partners  and  bring  in  new      Steven Sheng
                                                                                      circulation@fdmasia.com
          opportunities.                                                           contributors
            As competition intensifies, differentiation is increasingly important. In fact,   ITTO
                                                                                      AHEC
          value-added, sustainable and design-driven products are expected to spearhead   Aileen Yeo
                                                                                      Jerome Tan
          growth for the woodworking sector.                                          Dario Pervan
                                                                                      Stjepan Pervan
            Governments are doing their part by introducing incentives and removing   Miljenko Klarić
                                                                                      Jure Žigon
          trade barriers through regulatory frameworks. Companies will also have to do   Aleš Straže
          that part to upgrade their production processes and product portfolio to stay
          ahead of the game.
            Whether this year ends up being a better or less ideal one, there are bound
          to be many changes and plenty to look forward to.








                                                           Jackie Wong
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