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of prefab, flat-pack parts, is particularly attractive to younger
groups like nuclear families and professionals who value cost- Oyster Wellness
effectiveness, ease of transport, and quick assembly, especially
in small urban spaces.
The impact of worldwide design trends and the growth of
online shopping have sped up this transition, with companies like
IKEA making modular furniture more accessible in Indian cities.
Handmade furniture is still cherished for its longevity,
customisation options, and craftsmanship—attributes that
particularly appeal to older consumers and those with greater
disposable income.
It confronts considerable hurdles in the current market, modular furniture market.
such as extended production timelines, elevated costs, and This sector of modular furniture is characterised by its
a decreasing number of skilled artisans. dynamic nature and focus on flexibility, adaptability, and
As consumer needs change, the conflict between the lasting customisation to meet a variety of consumer demands. The
nature and heritage of handmade items and the adaptability market can be categorised into two primary segments: residential
and cost-effectiveness of modular options becomes increasingly and commercial.
evident. The residential sector has experienced a rise in demand
for space-saving items such as sofa beds, extendable dining
Traditional Vs. Contemporary Designs tables, and modular shelving, which aligns with the growth of
Pune, a swiftly urbanising Tier-2 city, offers an intriguing compact urban living spaces.
setting for this research because of its varied population of Furthermore, the global smart furniture market has seen
professionals, students, entrepreneurs, and traditional artisans. impressive expansion, fuelled by consumer preference for
This blend of demographics makes it an excellent small- innovative home solutions that boost efficiency.
scale representation to analyse shifting furniture consumption According to a report from Allied Market Research, the
behaviours and the changing relationships between traditional market was valued at $2.6 billion in 2022 and is expected to
and contemporary design approaches. grow to $4.2 billion by 2027, reflecting a compound annual
The literature review emphasises that Urbanisation in India growth rate (CAGR) of 10.3 percent from 2023 to 2027.
has been on a steady rise, with the urban population increasing This growth can be attributed to the increasing adoption
from 34.03 percent in 2018 to 35.87 percent in 2022. of technologically advanced furniture designed to elevate
The shift in demographics has notably affected consumer functionality and convenience.
preferences, especially within the furniture sector. An increasing Likewise, the Indian furniture market has shown a strong
number of young professionals and smaller families are on the growth trend, with an estimated worth of US$23.12 billion.
lookout for modern, space-saving, and aesthetically pleasing Projections suggest a forecasted CAGR of around 10.5
furniture options. percent to 11 percent from 2024 to 2032. This growth is
The rising demand for multifunctional furniture, which attributed to rising consumer demand across multiple segments,
addresses the limitations of urban living spaces while also including high-end luxury residential properties, commercial
being visually appealing, has played a role in boosting the spaces, retail establishments, and healthcare facilities.

