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age and preference category. nature of each handmade product.
Cross-tabulation revealed a clear directional trend: consumers Their stories revealed a profound pride in their craft, with
aged 18–34 preferred modular furniture at substantially higher each item mirroring their identity and commitment. They now
rates than those aged 35 and above. however face challenges such as demand in quick production,
In both surveys combined, younger respondents consistently low cost, easy availability and prompt delivery.
ranked affordability, portability, and modern design as priority The conversations led to highlighting the disconnect that

factors, whereas older respondents emphasised durability and has been created due to their principles and market demand,
craftsmanship. which in turn leads to the concern of safeguarding traditional
This pattern, reinforced in both professional and consumer skills and knowledge.
datasets, supports rejection of the null hypothesis (H₀) and The furniture manufacturers were probed about the changing
confirms that age is a significant predictor of modular preference. trend and their point of view about the artisans and mass
These results support the hypothesis that younger people production. Their take was that in furniture manufacturing,
choose modular furniture mainly because it fits their lifestyle. mass production happens according to the design, layout
and finishes which makes it easily available to the consumer.
Interview Though there are issues like durability, limited customisation,

An unstructured interview was conducted with users, the ease of availability; good marketing and affordability has
traditional artisan, carpenters, furniture retailers, modular made modular furniture successful.
furniture workers to grasp an understanding of how the market Also, modular systems allow consumers to experience a
has changed over the years. sense of ownership and creativity within a standardised item.
The interview emphasised on the variety of cultural, emotional, Modular designs come in standard sizes and can be assembled
economic, and practical elements that together contribute to the by the clients by themselves giving them the sense of creativity.
transition from handmade to modular furniture in today’s times. Another observation was the tension between tradition

The initial excerpt that came across was the imbalance and contemporary living. The evolving nature of housing,
between emotional significance and practical utility. Handmade characterised by smaller urban residences, frequent moves, and
furniture often carries emotional memories, tradition, customisation compact nuclear families, has greatly affected furniture choices.
and craftsmanship. Handmade furniture, recognised for its solidity, bulk and
Numerous users expressed a sentimental connection to permanent design, does not always meet the flexible demands
heirloom pieces or items created by local craftsmen. On the of modern spaces. Whereas, modular furniture is lightweight,
contrary, modular furniture is perceived as practical, economical,
and well-suited for the fast-paced lifestyles.
While users appreciate the charm and individuality of Furniture Soup

handmade creations, they frequently choose modular options
for their suitability for smaller living spaces.
This suggests a generational change in values, where
practicality and fast life frequently take over emotional bonds.
It underscored the relationship between time, skill, and the
diminishing patience in modern consumer habits. Traditional
artisans emphasised the uniqueness and time-consuming