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Shutterstock delivery performance, inventory management at destination
market sand flexible order processing.
As a result, exporters must not only invest in product
development but also build logistics capabilities that are
aligned with cross-border e-commerce models.
In this context, integrated logistics solutions, covering

international transportation, warehousing and domestic
distribution in import markets are becoming increasingly
kitchenware for European markets, modular furniture systems important in supporting Vietnamese wood enterprises as they
tailored for compact urban housing, green-certified wood expand their global sales channels.
panels and composite materials for low-emission construction. Looking ahead, Vietnam’s wood industry has significant
Digitisation is also accelerating with many companies growth opportunities with the US continuing to serve as the
utilising virtual showrooms, AR-enabled customisation tools primary growth driver and e-commerce offering additional
and blockchain logistics platforms to connect with global development potential.
customers and enhance transparency. In an environment of increasingly demanding market

requirements, effective supply chain management will be a
The future key factor in sustaining competitiveness.
Vietnam’s wood industry is no longer just a low-cost alternative. Close collaboration between Vietnamese wood manufacturers
It is emerging as a global force in sustainable, high-quality and logistics service providers can help support export supply
and digitally enabled production. chains creating a solid foundation for Vietnamese wood
The sector faces significant headwinds, particularly from products to access global markets.
shifting trade policies and rising environmental expectations.

But its ability to evolve, through reforestation, FDI attraction, JAPAN
technological upgrades and market diversification makes it a Japanese group launches online timber market
model for transformation in the face of global change. A Japanese group of forestry organisations has launched an
With strategic focus and coordinated action from government online timber marketplace to match forest owners in Japan
and industry, Vietnam is well-positioned to move from being with buyers nationwide.
the ‘world’s workshop’ to a sustainable wood powerhouse. Standing timber is typically traded through negotiations.
In such deals, individuals who own forests and small forestry
E-commerce: A growth avenue for the industry cooperatives often have to sell at depressed prices offered
Alongside traditional export channels, e-commerce is emerging by companies with large financing resources.

as a promising avenue for Vietnamese wood exporters, The new platform was set up by the Tokyo-based group
particularly in the US market. for promoting the use of domestic timber and protecting
Retail platforms and furniture marketplaces enable forests. It makes it easier for both sellers and buyers to find
manufacturers to reach end consumers more directly, expand transaction partners from around Japan.
market coverage and diversify sales models. Organisers expect that transaction data accumulated on the
However, participation in e-commerce channels also places site will facilitate the formation of market prices by conditions
higher demands on supply chain operations, including on-time such as the tree species, volume and location.