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DESIGN 35
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The modular design of comes in standard sizes and can to 35.87 percent in 2022, considerably transforming consumer
be assembled by the clients by themselves giving them the lifestyles and resulting in a greater need for contemporary,
sense of creativity. space-saving, and multifunctional furniture options.
Another observation was the tension between tradition and This trend is particularly prominent among young professionals
contemporary living. and nuclear families, whose preferences have driven the growth
The evolving nature of housing, characterised by smaller of the modular furniture market.

urban residences, frequent moves, and compact nuclear The global modular furniture market is projected to reach
families, has greatly affected furniture choices. $130.6 billion by 2034, with the Indian market expected to
Handmade furniture, recognised for its solidity, bulk and grow to percent 7.53 billion by 2033.
permanent design, does not always meet the flexible demands Survey findings align with this shift, indicating that modular
of modern spaces. furniture is favoured for its affordability, quick delivery, and
Whereas, modular furniture is lightweight, portable, and contemporary aesthetics, while handmade furniture remains valued
easily assembled or disassembled. This significant difference for its durability, customisation, and emotional significance—
shows adaptability is preferred over stability. especially among experienced professionals and high-income
The materials used for modular furniture are cost-effective consumers.

and facilitate mass production but raised questions regarding Over 64 percent of respondents across both consumer and
long-term durability. professional groups identify modular furniture as the future of
The industry professionals like architects and interior the industry, although challenges such as limited customisation
designers also pointed out during the interviews that the and material quality persist.
craftsman availability is an additional issue. Though everyone The analysis shows that the modular sectors success
desires handmade furniture, consumers are not ready to give depends on efficiency with personalisation, with semi-customisable
it the time and money required for fine workmanship. designs increasingly mimicking the uniqueness of artisanal

Only people of higher income group or older generation craftsmanship.
understand the value of the unique pieces created in handmade The interview and its analysis underline the above conclusion
furniture. To address the mass a hybrid solution is required of modular being the future due to its ability to adapt with
where consumers can get unique pieces but still be modular the change like rental culture, fast paced living, but also
in nature. highlights the plight of artisans, limited accessibility, cost and
Also, an awareness about the skills and knowledge our their readiness for change.
artisans have needs to be spread. Most of Architects/interior
designers have then sought a mid-way to incorporate both
Beyond Shelter Real Estate
modular and handmade furniture into a household to better

fit with the demands of quick delivery and cost effectiveness.

Speed, Flexibility & Affordability
The shift towards modular furniture captures a fast urban
lifestyle and consumer behaviour influenced by speed, flexibility,
and affordability.
Urbanisation in India increased from 34.03 percent in 2018